Although VR has gained a place in the consumer and commercial market, the growth rate of AR technology will significantly surpass VR in the next few years.
1. Push of mobile AR
The secret weapon driving the AR boom is mobile devices. The popularity of AR on mobile phones and tablets makes it easier to use than VR, which requires a head-up display. AR can be used on devices we carry every day, making it easier, less risky and more affordable to use.
Thanks to development tools such as ARKit and ARCore, AR has now landed on more than 500 million devices. There are more than 2,000 AR applications on the iOS Appstore. There are more than 200 on Google Play. Many of the mainstream apps are games, such as the previously successful pokemon Go.
As consumers become more accustomed to using AR experiences in their daily lives, barriers to enterprise adoption will continue to decrease. While no commercial application has reached the level of success yet, mobile AR has great potential in many areas. We can foresee that AR will promote the large-scale development of advertising and simplify its production process.
2. AR and advertising marketing
Many brands have used AR technology in advertising campaigns. AR can provide consumers with a completely personalized experience, which can help improve user engagement and brand recognition. For example, ikea launched AR app in the fall of 2017, which enables users to see what furniture looks like in their home. (xiaobian first used ikea's AR app in 2014)
The app revolutionized the ikea customer experience. Ikea did not release actual data on the app's impact on ikea's business as of June 2018, but the app ranks high in apple's ARKit app downloads. This indicates that users have a continuing interest in such technologies and that more and more retailers will be creating such applications.
Companies can take advantage of AR technology to promote their products to consumers in a new way and let them imagine how the products are integrated into daily life.
3.AR and manufacturing
As of July 2018, "the United States had 12.5 million manufacturing jobs... However, more than 600,000 jobs have yet to be filled with people with the right skills.
AR is rapidly gaining popularity in the manufacturing industry, especially when the intelligent device Internet of things (iot) starts to take a place in the manufacturing industry. AR provides these users with the "data to human interface" transmission, which means that users can take advantage of intelligent objects supporting AR and see the world with rich data sets.
As an emerging field of AR software, industrial AR platform is specially used to help manufacturing personnel. These tools not only enable employees to visualize data sets, but also help with manual labor. For example, if employees need to repair parts, AR content can be overwritten on existing products so that users can see the final results. Industrial AR tools can also be deployed by multiple users simultaneously, allowing supervisors to see what employees see in the workplace.
With the increase of manufacturing jobs, AR software may become the key to the digital transformation of the industry.
4. AR and medical care
AR is making a positive impact on the healthcare industry in the form of telemedicine. Telemedicine means that patients do not have to be in the same room as their doctors for medical consultation.
Physiotherapists benefit the most. AR technology allows doctors to remotely map the operations required for physical therapy directly to the patient's body. AR training simulators can provide physiotherapists and other healthcare practitioners with the in-depth training they need.