Children's naughty castle operating losses? You may have made the following mistake
Now the country is developing rapidly, the city is getting bigger and bigger, there are more and more high-rise buildings, and the number of playmates is getting less and less. Parents are worried that their children will not let them go out. Although there are many toys, the children are still lonely. Today's children face the competition of the starting line from an early age. Intellectual development, physical growth, mental cultivation, and character shaping can not be lacking. They must play and learn.
The indoor children's playground naughty castle is not only a pure entertainment occasion, the puzzle effect is also remarkable, all kinds of equipment fully mobilize the child's thinking ability and imagination, invisible to help children improve their intelligence, so the development trend of children's naughty castle will be more The better. However, according to incomplete statistics, there are still many children who have failed to operate.
1. Children's naughty castle park is in a place where people are sparsely populated
There is no one in a region, and where will someone go to your naughty castle?
First analyze the first reason, no one knows their own naughty castle. Even if everything in the naughty castle is good, no one is no good. Therefore, when choosing to operate the address of Naughty Fort, you need to consider the local flow of people and spending power. Enterprises need to choose cities and regions with good spending power, comprehensive shopping malls, rental malls, supermarket-style shopping malls, facades near high-end residential areas, large squares or parks.
2, naughty castle propaganda is not in place
In the era of mobile Internet, if you are still waiting for customers to come to the door, or to attract consumers according to the old one, then you are really out, you must know that one step behind, you will be behind! In the era of Internet information, grasping the information of customers and promoting business is a very important part of publicity.
Full industrialization has become one of the main trends in the children's business. It integrates different formats and superimposes retail or catering through the entertainment industry. As children grow up, they can meet the needs of different stages. If the brand can provide products or services in the whole industry chain, Will definitely improve customer and brand consistency. For example, to distribute some consumer baht to nearby kindergartens and primary schools for free, it can play a certain role in drainage; to do some related activities with some merchants with common consumers, to buy children's clothes for free to play in children's playgrounds, etc., so that Resources can be shared, and the collective strength is greater than that of individuals; it can be combined with local well-known children's training institutions to organize some cultural and sports activities. This way, children's parents will subconsciously link the children's training institutions and children's playgrounds. Let parents feel that their children are very comfortable playing in the children's playground. Win-win cooperation is the key to attracting people.
3, naughty castle homogenization is serious, can not attract people flow
Merchants want to let the customers who come to the children's naughty castle want to come in, and there is a reason to have to come in, that is, the feeling of regretting life without coming in. How to do this is something that the majority of operators should carefully consider. It is best to avoid homogenization. With the development of the industry, more and more people are eating the cake of children's business. The homogenization has become more and more fierce, so the naughty castle will not leave people with no features. A clear impression.
The market is always happy with new and old, how to fundamentally solve the problem of insufficient passenger flow, the most effective way is the innovation of equipment. For small and medium-sized operators, it is unrealistic to update equipment on a large scale. However, in fact, a small change, adding two video games, the doll machine may inject fresh blood into the park, bringing unexpected results. It is also necessary to highlight other features, and try to choose those bright colors on the selection device to attract the attention of the child.
4, less repeat customers, no repeated consumption
After the merchants have guaranteed the customers to come to the Naughty Fort, how can they let them repeat consumption? The quality of naughty castle is the focus. Products are the most important factor in marketing. Equipment is the main body of children's naughty castles. Without products, there is no market. Only high-quality products can gain a foothold in the market. Children's parks must resolutely put an end to counterfeit and shoddy goods, defective products, pay attention to first-in, first-out, and keep the park clean and tidy, to win the trust of consumers with high quality.
5, naughty castle service is not in place
Naughty Fort is a semi-service industry, and a lot of the focus of naughty castles is also attributed to services. The service is very important for the operation of the children's naughty park, and the naughty park personnel directly contact with the children, which will have a great impact on their behavior. Therefore, we must pay attention to the training and training of employees. When selecting staff, we must choose a strong affinity, and the overall quality is better.
6, did not grasp the hearts of parents
The depth of naughty castle is mainly to improve the sense of parental identity. Although the consumer group of children's naughty castle is a child, the parents are also real, so how to grasp the parents' heart may be the key to solving the customer's stickiness. In order to allow parents to take their children to the naughty castle with confidence, you can post a reminder after each cleaning and disinfection. Because parents are also very concerned about the health of the venue, especially during the high season of the spring and autumn season, even a separate toilet can be set up to allow the parents and children to enter, which can better reflect the operators to the naughty castle and The health of the children.
In the early stages of the domestic children's business, the merchants did not pay attention to the importance of the parents brought by the children. Therefore, the ability of adult consumption has not been fully realized, but simply let the children experience and play, and can not truly form commercial value. There are often two adults who send their children to play, but they have nothing to do, no place to shop or rest. With the development of the children's entertainment industry, the future will be better complemented with other adult formats and boost adult consumption. As far as the brand is concerned, it pays attention to the contribution of adult consumers to sales; for commercial projects, it should pay attention to the interaction between the children's business and the surrounding business. Through reasonable business mix, the relevant consumers brought by the children's main body will be able to directly Or indirectly return the merchant.