Do you know the ups and downs of AR and VR in 2017?

- Jan 04, 2018-

Do you know the ups and downs of AR and VR in 2017?

For virtual reality, 2016 May be just the beginning of the year, and for many, it's just familiar with the term virtual reality. In 2017, virtual reality is finally starting to come into the homes of people, and many have started drinking coffee on the sofa and experiencing the fun of virtual reality.

On the other hand, virtual reality isn't ready for prime-time, but that doesn't mean there's no progress. Some companies have tried to take some major measures, eventually paved the way for wearable equipment products, now than at any time, we can see another potential of augmented reality.

How did that come to be? Let's take a look at VR and AR's 2017.


Vive tracker

When we first tried the Vive tracker at CES 2017 at the beginning of this year, it really made people feel at first sight. As we all know, this attempt may be a change for the virtual reality game, and we also see the Vive tracker as the best virtual reality technology product of the year.

The Vive tracker lets us turn anything into a virtual reality controller, what we want to play with, as long as we have a tracker. Now we're just seeing the potential of these products and what they mean for the future of the family and virtual reality. But if we can solve immersive problems in the future, then we can completely change the way we interact with virtual reality.


Windows mixed reality

Earlier this year, Microsoft decided to Windows Holographic renamed mixed reality, and with acer, samsung and hewlett-packard (HP) and so on a series of OEM cooperation, jointly launched a more affordable, powerful virtual reality show, brings us to the world of virtual reality.

Better yet, people no longer need highly configured computers to use these devices. In a nutshell, the Windows mixed reality header can even be paired with a computer with only an integrated graphics card. But if you want a better experience, of course, PC performance is also critical, but it's not a fundamental requirement, and the basic virtual reality experience won't shrink any more.

Perhaps Microsoft's hybrid reality is a bit confusing, but Microsoft has integrated virtual reality and augmented reality into a perfect balance. For example, we can work together with augmented reality applications using mixed reality headers, such as Microsoft HoloLens.

Hugo Barra joins Oculus

As Facebook's business grows deeper, Oculus has seen a lot of changes in the past year. The first big move came in January, when xiaomi's former vice President, Hugo Barra, replaced Palmer Luckey as Oculus's new chief executive.

Zuckerberg is now the most famous "fan" of virtual reality technology, but he has a lot to do. How Hugo Barra will lead the development of Oculus in 2018 is a topic worthy of our attention.


Oculus Rift cut prices

While virtual reality technology has begun to enter our homes, the problem is that high quality virtual reality devices are still very expensive. Not only do we need to spend money on expensive head-wear equipment (which costs $600), but we also have to have a high-performance computer.

This summer, Facebook's Oculus cut the price of its Rift suit, making the threshold for virtual reality even lower. Oculus slashed the price of the Rift and Touch controller package to $399, the same as SONY's much-praised PlayStation VR. And at the end of the year, Oculus announced that it was a permanent price cut.

Price war has just begun, the three virtual reality system have begun to cut the price of their products, more users to have the opportunity to experience the high-end virtual reality experience, this is just a matter of time. Although the price of the Vive fell to $599, it was down $200, but it was still not cheap compared to the Oculus Rift and PlayStation VR.


Apple ARKit and Google ARCore represent the future

Augmented reality is the most exciting place, it not only has the potential to become the future of entertainment, and, like virtual reality, and change the way of modern computer application potential. You can see that virtual objects interact with real objects, so augmented reality plays an important role in our daily lives and learning.

To achieve this, of course, we need not only hardware support, but a strong ecosystem to meet different needs. So apple and Google, one of the most famous tech companies on earth, have taken steps to build their own augmented reality ecosystem.

When Google released ARCore, apple also released ARKit. Of course, both platforms are currently limited to smartphones or tablets, and there is no dedicated headset for both platforms. Of course, soon such products will come, and the number of applications will be the most critical factor.


VR positioning

One of the most important things we will discuss in 2018 is virtual reality positioning technology. Virtual reality needs to create some space, with some props and environment, let us have a more realistic immersive experience. For example, in a virtual reality environment, we need to feel the same temperature around. If we pick up a gun or open a drawer, we have to have that experience in the real world.

In 2017, two companies have demonstrated the latest technology in this area. Both the Nomadic and Disney World offers a dazzling project.


Oculus Go there

The future of virtual reality is not bound to be tied to computers, nor is it necessary for us to plug our phones into devices. It was meant to be an independent device that no longer needed computers and smartphones.

Oculus Go is the first time that Facebook's Oculus company has experimented with a stand-alone VR headset, and is committed to providing an affordable independent VR device. We won't experience the product until 2018, but it looks a little different from the previous commitment of Oculus Santa Cruz. It's a great start to help virtual reality become mainstream.


Magic Leap is finally releasing its products

After years of mystery research and development, Magic Leap finally announced the first project. Magic Leap One is a augmented reality glass with extra power. But there are a lot of things we don't know about, like price and content, but at least we're seeing hardware now. We also know that Magic Leap One will officially come to us in 2018. As time goes by, we will see more relevant news.

Magic Leap One is a more futuristic version of augmented reality with the ability to handle a small round computer on the user's waist. Magic Leap One can be done with all the tasks that can be done with a smartphone, and it's done in the user's "vision". Instead of checking email on a smartphone, users can project an email to themselves, only the user can see it.

Magic Leap One includes eyeglasses, a round computer on the left and a handle on the right, with a combination of headsets, computers and handles to provide augmented reality services. In order to "see" the world around users, Lightwear has a series of sensors and cameras that allow users to interact with augmented reality elements that are projected on a Lightwear display.

As Magic Leap site points out, Magic Leap One set "environment map, accurate tracking and acoustic field audio" to a body, this means that, in actual use, the user can see the object of operation through the glasses.

The augmented reality and augmented reality of 2017 is over, but it also brings us more problems. The experience of Magic Leap, for example, is close to HoloLens and how it works. Will Magic Leap One be able to break new ground after big companies such as apple and Google have moved into augmented reality?

Guangzhou Easyfun Animation Technology Co., Ltd is a professional manufacturer of 4D/5D/7D cinema, 9D VR (9D virtual reality) cinema equipment, VR battle, HTC VR Space, VR Gatling, VR racing car simulator, VR horse, VR vibration, VR walker, , kid’s VR and other VR Theme Park equipment. We have strong development team for producing cinema and movies and other animation products. Our factory is located in Guangzhou - the largest game machine production base in China.
Market leader in out-of-home multi-sensory interactive attractions, EASYFUN has created the most technologically advanced immersive and interactive media-based simulators for both the entertainment and edutainment markets. With installations in over 100 countries across all continents, EASYFUN continues to push the limits and allow guests worldwide to "live the moment". Since 2006, EASYFUN has operated its own studio to develop state-of-the-art custom content for its attractions. EASYFUN is a privately held company based in China with offices in Guangzhou and Hong Kong.

Now Easyfun already set up a branch company in Indonesia, and meanwhile we have exchange and cooperation with USA team, Australia team and Korea team. Our aim is to be a great internationalized company in entertainment industry.