How can an experiential children's amusement park be operated to make a profit?

- Jan 18, 2019-

How can an experiential children's amusement park be operated to make a profit?


At present, the experiential children's paradise has become a standard project for major shopping malls, large commercial real estate, and commercial complexes. The prospects are very impressive. Children's parks have blossomed everywhere in commercial real estate. So how can we manage to manage profits quickly?

01 from the perspective of funds

Standing in the perspective of a medium-sized children's paradise, they are rich and have a good position. They all know that business is from one project to another, from getting one customer to two customers, even if they have it. There is a possibility of loss. More money and more money, less money and less money, as long as this fund is rising, it is possible to surpass, I believe that this is the dream of most small and medium-sized children's park businesses.

02 Children's Paradise Management Mode

A store manager is responsible for the overall situation, including administrative arrangements, personnel arrangements and post-arrangement inspections, formulating rules and regulations, standards, and upper-level leaders reflecting market conditions, marketing planning and execution, cashiers, waiters, and maintenance personnel, depending on the size of the children's park. Similarly, a person can have multiple roles. A staff in a children's playground needs such positions. The division of labor is different for each position. The manager needs to list the duties of each position, and the supervisors do as required. To. There is also an easier way to generate digital reports through the site management system and analyze the site management and operations based on the data displayed in the report. At this point, small and medium-sized children's parks can learn from the large-scale parks.

03 children amusement park product mix

At present, the market profit model is better, mainly because the product mix is better, basically it is the Naughty Children's Park and the children's game machine, and these two projects can not be opened separately. There are several reasons: suppose the children play separately. The storefront of the machine, the phenomenon is that this game area is like the animation city, it needs to apply for cultural license and business license and fire detection certificate, which will be more complicated and relatively difficult; the second reason is that the game hall is now parents. The concept is not a good place, so although children like it, businesses make money quickly, but parents will not bring children to the game hall, and will not give children money to play games and other entertainment products, then video games Positioning, there is not much connection between children's entertainment venues and this.

Assume again, if you open a children's naughty castle park alone, then the fun project is too singular. If the child has been tired a few times, he will not want to go, and the children will play in the naughty castle. Parents don’t know what to do. Parents feel bored. This kind of paradise is generally not going to be played by children. Parents are not willing to take him. The monthly or secondary card they bought is released. These two modes are difficult to survive on their own.

How can I make money in line with the market?

It can be seen from the above analysis that the product mix in a well-run children's playground should be a combination of static and dynamic, mainly with children's naughty castles and children's game machines. For example, cold drinks, gifts, fast food, leisure, sports, interaction, etc., for example, the 500-square-meter children's playground should be better, 40% of the space to do naughty castle, 30% to do children's game consoles, 10% Do sand pool, 10% do gift bar dining, and 10% of free space area, which is a relatively low cost configuration. If the budget is relatively high, naughty castles only do 30%, take 10% out to do 9D theaters, the whole venue with children's playground management system will be relatively high-end, in this kind of children's paradise, the real profit is the children's game consoles and bar gift sales and Catering, the other is mainly to attract passengers and increase popularity.

From the perspective of overall operation, let the whole business field come first, then naughty castle, sand pool is the flow tool, the purpose of opening small and medium-sized children's park is profit, then the children's game machine is a profit tool. This is the best match for small and medium-sized children's parks. If it is a small children's playground, it is a children's naughty castle and a children's game console.