How do children's park operators increase their operating income?

- Feb 27, 2019-

How do children's park operators increase their operating income?


1. Grasp the market trend

Taking the research market demand as the starting point, after extensive investigation and statistical analysis of the charging situation of the surrounding children's playground projects, and summarizing the research results, clear the entertainment projects that the majority of parents and children love in the current market, thus forming the park's innovative Nuggets. The first step is to provide the most powerful guidance for the operation of the park.


2. Adjust the overall environment

The playground environment will seriously affect the attraction of the children's playground. In some playgrounds with long operating hours, the environment will become obsolete. For the playgrounds that have been in operation for many years and the equipment decoration is old, you can build a new atmosphere of the playground by replacing the floor tiles, hand-painted walls, reloading the rest seats, etc., and can combine the characteristics of the project to create a unique atmosphere. To give visitors an immersive experience.


The environmental style of the indoor children's paradise is built around the theme of educational and entertaining, highlighting the diverse environmental concept of the indoor children's paradise. Every environment in every region, from color matching, material selection, and overall layout, emphasizes the functions and goals of children's paradise, especially the color tone, paying more attention to the aesthetic needs of children's minds.


3. Enhance product characteristics

The novelty of the amusement project has an irreplaceable effect on the popularity of the venue. At present, the homogenization of products in the children's paradise market is serious. The internal equipment of most children's paradise in the market is similar. How to establish a foothold in the industry with high homogenization competition? When choosing a children's entertainment program, choose a highly interactive project that stimulates the senses and allows the child to maintain a long-lasting interest. Be different to create industry highlights!


4, adjust the product portfolio

In the children's playground industry, the innovative project portfolio approach is a lower cost and easier way to complete. It consists of an internal combination of different entertainment items and a combination of different functional areas that are combined to form a unified whole. This combination needs to be based on the actual situation of the site, not only requiring novelty, uniqueness, comfort, but also a reasonable allocation of public areas.


In addition, in the new children's paradise, some analog game console-like products, such as swing machines, dance machines and other children's favorite electronic toys, are added to enrich the attraction of the electric products inside the park. At the same time, it can bring optimistic benefits to the entire park and drive the popularity of indoor children's parks. Up to now, domestic mature indoor children's amusement parks are equipped with different types of peripheral products for children to choose to play, and most of these things do not need us to manage, directly coin-operated.


5. Strengthen children's participation

Interactivity and experience are central features of children's entertainment. In terms of innovation in children's entertainment projects, some of the less involved projects can enhance the participation of visitors by playing music with strong rhythm or setting unique interactive dolls, and constantly innovating the experience to improve The attraction of paradise entertainment.


It will be eliminated in the end, and blind success will be rare. The operation of the park is sometimes like a long-distance running, and it needs to adjust its own pace according to the actual situation. Continue to persistently explore, I believe that sooner or later will find a profitable road belonging to their own park.

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