How should a theme park be operated to make a profit?
The theme park is a high-investment and high-output tourism project. Generally speaking, its scale is directly proportional to the income. Therefore, the theme park has a large-scale development trend. How can investors manage the theme park to ensure its profitability?
1. Create a theme and strengthen the brand
The theme park is the most common, most beneficial and effective tourist carrier in the world. The famous American advertising expert Wright has said: "The only way to have a market is to have a brand with market advantage." From this, the brand should be the core of the theme park. Under the premise of integrating the products of advantageous tourism resources, the theme park should strive to create a theme park tourism brand by strengthening the planning and operation of the theme park brand. We must constantly shape the overall image of the theme park, establish the theme park brand, and then carry out a reasonable theme park brand enhancement, in order to make the theme park's operation last.
2. Highlight the characteristics and withdraw the personality
Things with individuality, connotation, and distinctive characteristics will have strong vitality. Therefore, according to the consumer psychology of consumers, we should create personalized brands that are difficult for other theme parks to emulate, so that our products can be characterized. Let consumers have a sense of intimacy and intimacy, so that consumers of different levels, regions, habits, and emotional needs can be satisfied, and ultimately make the potential tourism market a realistic tourism market.
3. Strengthen innovation
There are certain misunderstandings in Chinese tourists visiting theme parks. They generally only love equipment and do not enjoy the scenery. For theme park operators, what needs to be done is innovation. The innovation here is not only the innovation of business model, but also the innovation of facilities and equipment, such as the water play area in the theme park. It is necessary to regularly add new and interactive water amusement equipment to attract tourists' secondary consumption. In order to continue to bring profit to the theme park.