Industry insiders say virtual reality will shift from product driven to content driven in 2018.

- Jan 21, 2018-

Industry insiders say virtual reality will shift from product driven to content driven in 2018.


Virtual Reality, or VR, is a technology that USES computers to generate Virtual scenes. Industry insiders say the VR industry will shift from a product driver to a content driver in 2018.

On January 19, 2018, sponsored by the green pavilion network "new technology, new business 2017, global virtual reality industry innovators summit" held in Beijing, many experts and scholars, VR industry company representative to discuss the industry development and the change trend of the future.

Looking back at 2017, gu jian, head of the AR open platform of alibaba's artificial intelligence laboratory, said that the VR industry in 2017 will be "accelerated" in one word. In the AR industry for 10 years, you can see the iteration of the whole technology.

Millet Ma Jiesi VR/AR product director, said in 2017, mainly to do the first show with millet mobile phone products, "sales so far, a total of 1.2 million sets, video playback probably 8 million times, user use time about 30 minutes a day, the retained about 20%, far higher than the industry average."

Zhao gang, head of the AR/VR business unit of, said the company has AR real estate purchase and can see the effect of moving the goods back home. There are also AR try makeup, mobile phone can become a mirror, buy lipstick, eyebrow pencil and so on cosmetics, can see them use in the face effect.

Looking into the future, PICO CEO zhou hongwei said that in the next few years, VR integration will play a very important role in guiding the popularization and popularization of VR products. He predicts that there will be a significant explosion in the all-in-one consumer market between 2019 and 2020, and the expansion and promotion of 5G technology in the next two to three years will also make VR all-in-one more popular.

Baidu cloud chief data scientist zhi-yong shen also have their own ideas, he noted that baidu recently raised a AR strategy, AR and VR was applied to artificial intelligence, this involves image environment perception has a high requirement.

"The VR industry will shift from product driven to content driven in 2018." IQIYI intelligent technology CEO xiong wen said, "at the beginning, the core is the product, and when the product reaches the right line, the expectation is higher. With the popularity of hardware, content drives become necessary, and finally business models drive.