VR national standard officially releases virtual reality industry to wait for explosion.
The first self-established standard in virtual reality in China is officially released in Beijing. It is understood that the standard covers all types of helmet equipment in the market, which can be used to regulate and guide the design, production, inspection and experiment of hardware market. The implementation of VR national standard is conducive to promoting the benign development of virtual reality industry.
The virtual reality headset general standard alliance standard is led by the China institute of electronic technology standardization, which says the next step will be to lead the development of virtual reality content standards.
Once the content standard also falls, it means that the virtual reality industry will start to take shape, only to explode. China's independent development of virtual reality standards, no doubt generals before other countries.
However, as a whole, China's virtual reality industry is still in its infancy, presenting small, scattered and disorderly characteristics. At the same time, the upstream and downstream development of the industrial chain is unbalanced, the relevant supporting facilities are not mature, and the core key technology accumulation is obviously insufficient.
Fortunately, our government attaches great importance to the virtual reality industry and has issued relevant policies to encourage development. However, due to the gradual cooling of capital heat, there is still great uncertainty in the development of virtual reality industry.
You know, during the boom, capital enthusiasm was high. According to the data, in the fourth quarter of 2015, the financing scale of VR was approaching 900 million yuan. In the first quarter of 2016, total financing reached 816 million yuan.
The pursuit of capital has made the virtual reality industry less than two, and related startups have jumped to more than 1,600. However, due to various obstacles, it is difficult to open up the consumer market, and the capital enthusiasm has plummeted. By the second quarter of 2016, there were only four or five virtual reality startups that were financing.
Capital winter attacks, from the virtual reality development less than expected. In particular, there are four obstacles in the development of virtual reality industry, namely, limitations of hardware devices, slow development of relevant content, limited application scope and no breakthrough in display effect. As a result, the virtual reality headset has seen a sharp drop in the attractiveness of the device, coupled with a disconnect between price and technology, and consumers are less likely to catch a cold.
Capital attitudes have turned cautious, and consumers have been reluctant to pay for the virtual reality start-up team. It is reported that in 2014, there were more than 200 virtual reality headgear startups, and there were only over 60 in 2015.
Although a lot of problems, but as an epoch-making new technology, virtual reality still has a lot of imagination space. According to the China forward industry research institute to provide virtual reality (VR) industry development prospects and investment strategy analysis report predicts that by 2020, VR China industry market scale will reach 55.63 billion yuan, the outlook is still worth looking forward to.