VR tourism: the spring of high-end tourism products and tourism real estate?
The wind of VR has been wave after wave, and Virtual Tourism is not a new term. As early as the beginning of the 21st century, people have proposed the concept of virtual tourism, that is, using virtual reality technology to make people through the Internet and other carriers. You can experience the pleasure of traveling without leaving your home. What impact will VR have on tourism when VR collides with tourism? What other segments will usher in spring?
What impact does VR have on tourism?
The rapid rise of the VR industry has promoted the integration of VR technology and various fields, and "VR+" has become a buzzword in people's mouths. In the travel industry, VR technology has also been used in a variety of attempts.
Under the circumstance of the VR revolution, the new online travel mode of “VR+Travel” has attracted more and more attention and participants. The maturity of VR equipment will surely bring more diversified operational modes and development opportunities to the online travel industry, thus subverting the existing business model and industrial structure.
Of course, due to technical and equipment limitations, many VR scenarios remain at the conceptual concept stage. But it is undeniable that with more and more forces participating in the VR industry, the maturity of VR technology and the popularity of related equipment are not out of reach.
Although it still takes time, VR head display has become a popular trend like smartphones; with the continuous breakthrough of technical bottlenecks, 360-degree panoramic content production will become as easy as taking pictures with mobile phones.
In fact, the VR technology that looks very "upper" is essentially a new form of media, so it can be analyzed from both information content and display form.
In terms of content, VR is also an information carrier like text, pictures and video. However, compared with the previous three, VR adds spatial dimension information; the presentation form is a more special place of VR, which really breaks the limitation of time and space. Users bring a strong sense of "presence" and "immersion."
Based on this, VR's reshaping of the online travel industry will focus on the areas that are the easiest and most necessary to break through time and space constraints and achieve “informatization”.
After VR technology is applied to the tourism industry, people will get more than just some texts, pictures or videos related to the attractions on the Internet, but they can go to the tourist attractions “in the field” in a virtual three-dimensional environment.
For example, people explore the environment in tropical rain forests, deserts, etc., and talk to vendors in the bustling old town. The travel photography video produced by VR technology on the justbehere APP, which is owned by Yunwu Technology, gives viewers a strong visual experience.
In the future, when VR technology becomes more and more perfect, more VR content will be developed. At that time, people can experience the scenic spots around the world at home, or develop a travel strategy for themselves, plan the hotel in advance, The time spent on each attraction, etc.
Compared with graphic information or video materials, people can obtain more comprehensive data information through VR technology, which will alleviate people's fears and concerns about the unknown environment, so that they can be better prepared in advance.
Although VR content is not yet able to replace people visiting tourist attractions in person, it has already shown great development prospects in the promotion of tourism products and the development of new entertainment products. It has aroused people's tourism enthusiasm. Let people have more reference data when making decisions.
High-end tourism products and tourism real estate ushered in a new spring
High-end tourism products, tourism real estate business and other customer segment prices, user decision-making costs and access to higher levels of subdivision, is the most need to "informatization" to more effectively access users.
For high-end tourism products and other sub-sectors, the production cost of VR content is still very high. This high cost is not very cost-effective for the low-profit tourism segment, but the price and profit of the customer are very high. For high-end tourism products or tourism real estate business, it is more appropriate to reduce user decision-making costs and promote consumer behavior through high-quality VR content.
The VR trend is inevitable. In the future, with the popularity of cheap panoramic shooting equipment and mobile phone panoramic shooting programs, the online travel industry chain will gradually cut into the VR field.
The greatest value of VR is that it really breaks the physical limitations of time and space, giving users an immersive and immersive experience. In fact, under the wave of the VR revolution, many scenic spots and manufacturers have begun to produce scenic VR content. In the future, if VR technology is further realized and VR output devices are optimized, it is not impossible to sell new services such as “virtual scenic spot” tickets online.