Why add an ocean ball pool to the mall's indoor children's playground?
It is believed that not many children can resist the magic of ocean ball pool. Ocean ball pool is a popular playground for children in recent years, which can be seen from large and small shopping malls or outdoor squares. Site selection is very important for the operation of ocean ball park. Passenger flow is the guarantee of ocean ball pool's profitability, so many operators will choose a site to operate ocean ball pool in shopping malls. Why?
1, in large shopping malls, there is a person to clean the sanitation, so in the shopping mall to operate the ocean ball pool compared to the open square outside the ocean ball pool will be relatively less dust, it is easier to keep clean. As many experts know, cleaning up millions of ocean balls is no picnic.
2, shopping malls will have two major advantages, one is the large flow of people, the other is convenient transportation, the two major advantages for operators can provide great convenience. Turnover to be guaranteed first have customers. Ocean ball park is located in the mall, do not worry about no customers patronize, do not worry that no one knows the existence of the park, into the embarrassing situation of no one.
3. There are many precise target customers, and there will be a variety of shops in the mall, which can basically meet the needs of people of each age group. It is very suitable for a shopping, and also a place for people to relax, enjoy the cool and chat. These people who choose to spend time in the mall are also the target customers of the park. The most important thing is that they come from the same family. Take them to the park is the best play, parents can also take a break, most importantly, few children can resist the magic of the ocean ball pool, so the target customers have, it depends on how operators attract them to the park to spend money.
4, orderly management, fixed location, conducive to publicity activities. In the shopping mall, there are perfect rules and regulations, which is convenient for the management of operators. Moreover, if it is operated outdoors, there is no fixed place, and it is also affected by the weather, location and other factors, which is not conducive to attracting long-term customers. By contrast, operating ocean ball paradise in the shopping mall has a great advantage. As for the publicity of the activity, it is also mentioned above that the effect of the publicity activity is naturally much better in the place with a large flow of people in the mall.
5. If there is any disadvantage in choosing to operate the ocean ball park in the mall, there is only one. The rent in the mall is too expensive, but as long as the operator is good at operating, maintaining customers and providing customers with a good play experience, the operation will naturally return to the capital and start to make profits after a period of time.